Bilden

01 - PROJECT BRIEF

Our Vision

Let The World Be Filled With Playful & Creative People.

Mission

Dedicated to integrating educational resources in science and technology worldwide. Through Bilden's educational philosophy and practice, our team aims to guide teenagers and youths to have playful and creative experiences from society.

Project Timeline

Oct 2023 - Present

Project Type

Visual & Brand Design

Brand Design

Team

Siwen Zhang (Design), Linyang Xie (Marketing), Yuanyuan Liao (Marketing), Xiaoming Huang (Production), Chelsea (Edu), Cassie (Edu), Jared (Edu)

Tools

Figma, Adobe software (Illustrator and Photoshop), Rhinoceros 3D, & Vray

Product Design

Website UI

User Research

02 - OVERVIEW

Who We Are?

Bilden was founded in the year of 2020 as an innovative company focused on the development and execution of flexible education projects for teenagers and youths in science and technology.

The company is located in Chongqing, China, and San Francisco, USA.

Bilden aims to bring together a group of young individuals with a spirit of innovation, empathy, and curiosity. Leveraging an extensive international resource network, Bilden offers a series of abroad programs for teenagers and youths who are studying in mainland China. Programs include the Silicon Valley Innovation and Cross-Cultural Exchange Camp, Singapore AI Exploration Camp, AIGC online courses, and more.

What We Do?

Through these programs, students will be able to use their extracurricular time to engage with the forefront of global technology, expand their social and cognitive horizons, set goals for personal growth, and face the future era with confidence and experience.

03 - MY CONTRIBUTIONS

As the design lead of the Bilden, I am responsible for creating all visual assets for Bilden, including brand design (logo, font, color palette), t-shirt & hoodie design, posters, social media advertisements, flyers, video concepts, and website user interface design.

During my first three months at Bilden, I held regular weekly meetings with two marketing leads to understand the company's primary focus and goals for its study abroad programs.

The overall design process went smoothly, and we agreed to pursue a second round of design assets after our discussions. Although working remotely presented challenges, it required more detailed back-and-forth communication.